Product Branding
Corporate Branding
Sonic Branding
Personal Branding
Cause Branding
Today, we're constantly learning that this question has only one real answer. Your brand's name, logo, colour scheme (and so much more) can be the deciding factor on whether your customer invests in you, or your competitor.
But where did it all start?
Historically, "brand" has roots in the Old Norse word "Brandr"-the act of burning a personalised mark onto possessions. (Khan & Mufti, 2007). Over time, these unique imprints morphed into a tool for tradespeople to distinguish themselves from others, becoming the field of branding we know today.
Fast-forward to today
In the 21st century, branding has evolved beyond just uniqueness. With the advent of mass media and global commerce, it is one of the most pivotal aspects of business, fostering emotional and psychological relationships between customers and companies (Khan & Mufti, 2007).
Trust in the Process
Trust in the Process
Immersion
Understand what drives you, and your customers alike.
Analysis
Observe and deconstruct your chosen industry.
Insight
Reveal underlying customer patterns, motivations, or reasons.
Concept
Craft the guiding principle that frames your brand identity.
Development
Experiment with, iterate, consolidate, and synthesize everything.
Execution
Test the cohesive whole and adjust as per real-world feedback.
01
/
05
64
%
of consumers prioritize shared values
80
%
Color boosts brand recognition by 80%
81
%
of customers reject untrusted brands (Ramaswami, 2020)
89
%
disengage after trust breaches (Ramaswami, 2020)
What does this mean for your brand?
This methodology is just that, the method. But once you're on board and our process is underway, the proof will be in the practice. Through unearthing your unique place in the market, your brand becomes more than just a business—it becomes an ideal, a tour de force of your trade.