The Challenge
Dubai, a city synonymous with opportunity, witnesses over 8,000 new businesses launching each month. This dynamic environment is supported by a network of partners handling the intricacies of business setup in the UAE. For the Al Arabiya Group, standing out amidst this competitive landscape was essential. Their digital presence required an identity that would cut through the noise and establish them as a reliable, efficient partner.
The Solution
While the UAE is multicultural, it was clear from the start that cultural awareness supported by clear information shaped how people connected with the brand. The toolkit reflected this understanding and guided the direction forward. Being regionally sensitive was key to striking through.
The logo drew inspiration from Arabic calligraphy and architecture, striking a balance between traditional and modern elements. With a visually relevant pathway set in motion, the blend of Arabic and English elements helped gain more momentum in reaching a wider audience.
Branding by itself was not enough. A website became essential because it removes doubt and provides a clear place where people can understand what Al Arabiya Group offers. It presented services and guidance in a way that supported the goal of informing potential clients.
With a foundation set that Al Arabiya could grow from, social media would serve as a communicative partner. To appear more approachable and the right choice among a sea of competition, UGC-styled content that spotlights professionals within the company helped set an engaging tone. In addition to UGC-style content, social media content also featured informational content to pique interest and showcase Al Arabiya as an industry leader. Paid media extended the reach and placed the brand in front of business owners already searching for solutions. Together, these layers helped the brand inform and engage in a way that matched the expectations of the UAE business community.