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W
e
l
l
f
r
o
m
W
i
t
h
i
n

Various pages of the Wildlab website all laid as an angled grid rendered in a 3D gradient environment.

The
Challenge

While
for
users,
digital
purchases
through
e-commerce
platforms
can
seem
fairly
straightforward,
the
reality
is
that
from
the
time
you
search
to
the
time
you
click
CHECKOUT,
there
are
a
series
of
complex
processes
that
need
to
work
in
perfect
tandem.
We
needed
to
build
such
an
ecosystem,
both
from
a
UX
and
a
backend
perspective.

Warning labels and other icons designed for singular product pages of the Wildlab website.

The
Solution

On
the
front
end,
we
took
the
brand
identity
we
developed
and
applied
it
through
a
UX
framework—all
adapted
to
digital-first
fundamentals.
This
visual
overhaul
was
crafted
based
on
a
built-from-scratch
backend
architecture;
geared
towards
a
smooth
user
flow,
efficient
order
management,
lead
generation
and
expense
management.