The Challenge
While for users, digital purchases through e-commerce platforms can seem fairly straightforward, the reality is that from the time you search to the time you click CHECKOUT, there are a series of complex processes that need to work in perfect tandem. We needed to build such an ecosystem, both from a UX and a backend perspective.
The Solution
On the front end, we took the brand identity we developed and applied it through a UX framework—all adapted to digital-first fundamentals. This visual overhaul was crafted based on a built-from-scratch backend architecture; geared towards a smooth user flow, efficient order management, lead generation and expense management.